SAINT-GEORGES, Quebec – Boa-Franc, producer of Mirage hardwood flooring, launched a remannequining advertising campaign, formally adopting the identify MIRAGE as its new agency id and introducing A mannequin new emblem.
The agency, which turns 40 subsequent yr, calls the change to MIRAGE “a logical selection, each as a tribute to the agency’s dynamism, devoted staff, and extreme-extreme quality merchandise and as A strong Method To promote its hardwood flooring fashions all by way of North America.”
The agency goals to increase gross sales, particularly in America, by touting that its merchandise are made in North America, Completely different fashions, collectively with Basic Hardwood Flooring and Ten Oak Flooring, May even be promoted beneath the Mirage umbrella.
“Since starting our agency as Barely workshop with three people almost 40 yrs in the past, We now have grown To Wind up to be North America’s most respected hardwood flooring producer, with a workforce of almost 700 staff, and over 1,200 retailers throughout North America, Together with being an employer of selection,” said agency President Pierre Thabet. “With our new agency picture, We’re as quickly as as quickly as extra set ourselves Aside from the rivals.”